• pay attention (to somebody/something) • give/pay heed (to somebody/something) [• pay heed] | • take heed (of somebody/something) -(formal) to pay careful attention to somebody/something : (~에) 세심한 주의를 기울이다 e.g.) They gave little heed to the rumours. I paid no heed at the time but later I had cause to remember what he’d said. Small businesses would be wise to take heed of the warnings contained..