02일차. 01-3. (2025-03-15) 성장_What is Eatertainment？

The Growing Eatertainment Trend and What Is It?

The eatertainment trend is shaking up the food world and bringing dining to life with a heaping helping of fun. With unforgettable experiences that tantalize your taste buds and tickle your funny bone, eatertainment is the perfect choice for anyone looking to add some excitement to their next meal.

 

The concept of eatertainment burst onto the scene in the early 2000s, riding the wave of the hottest trend in consumption: seeking out new experiences. But what exactly is it, and what are the benefits for venues and guests?

 

 

What is Eatertainment?

Eatertainment is where food and fun collide. Imagine dining experiences that are not only about the food but also about the entertainment surrounding it.

 

There could be games, performances, interactions…it takes dining to a whole new level, making an unforgettable and enjoyable adventure for all your senses.

 

 

Eatertainment Examples

Picture yourself at an interactive dinner where the waitstaff double as actors in a play. Or, in our case, going to a bar and enjoying a creative activity while you eat and/or drink. Other examples of eatertainment include:

• Cooking demonstrations/workshops

• Live music

• Creative cuisine (e.g., medieval!)

• Bowling with food and drinks

• Bars with retro games

 

 

What Are the Statistics on Eatertainment?

According to recent surveys, a whopping 21% of people are willing to spend more money at an "eatertainment" venue over a traditional venue. And it's no wonder—24% of respondents said they'd love more venues that combine food, drinks, and activities.

 

But don't be fooled—while the games and entertainment draw people in, food and beverages are still what drives revenue, accounting for 75% to 80% of sales.

 

With the option to paint, play laser tag, or billiards while enjoying great food and drinks, it's no surprise that 70% of consumers prefer to hit up eatertainment venues for group occasions.

 

 

Benefits for Businesses

By incorporating elements of eatertainment, you can create a one-of-a-kind experience that sets you apart from the competition and attracts guests.

But that's not all…

• More $$: By combining food, cocktails, and fun, visitors spend more per visit.

• Better guest experience: You'll stand out from the crowd and draw in new customers while keeping your regulars coming back.

• Better brand recognition: Eatertainment venues tend to generate a lot of buzz through word-of-mouth and social media.

• More engaged customers: Offering interactive experiences helps build customer relationships.

• An edge over the competition: By offering something different and exciting, you can set yourself apart and appeal to customers looking for a unique experience.

• Repeat business: The fun experiences offered by eatertainment venues can keep customers returning for more, boosting your revenue in the long run.

 

 

Benefits for Guests

Entertainment

Mixing food and drinks with other activities makes for a far more memorable night. Why settle for the same old dinner routine when you can experience the ultimate combo of fun: cocktails and shareable experiences?

 

Whether hanging with friends, on a date night or looking for a family outing, eatertainment venues offer a little something for everyone.

 

Interaction

When you step into an eatertainment venue, you're not just filling your belly—you're also filling up on human connection! Here's how:

• Quality time with your peeps: With all the fun games and activities, you can bond with your friends and fam and create memories to last a lifetime.

• Making new friends: Eatertainment venues bring in a diverse crowd, giving you the perfect opportunity to broaden your social circle.

• Breaking the ice: The laid-back atmosphere and shared experiences help break down any awkwardness and bring people together.

• Building deeper connections: The combination of food, drinks, and entertainment creates a one-of-a-kind setting for forming stronger relationships with your friends, family, and team members.

• Lifting spirits: Whether you're out with your inner crew or coworkers, shared experiences can help lift everyone's mood and create a more positive, collaborative atmosphere.

 

 

 

 

[Vocabulary]

• bring somebody/something to life

-to make somebody/something more interesting or exciting

: ~에 활기[생기]를 불어넣다

e.g.)

The new teacher really brought French to life for us.

               새 선생님이 우리가 배우는 프랑스어에 활기를 불어넣어 주셨다.

Flowers can bring a dull room back to life.

               꽃을 놓으면 칙칙한 방 안에 다시 생기가 돌 수 있다.

 

 

• tantalize /ˈtæntəlaɪz/

-to make you want something that you cannot have or do

: 감질나게 하다

*tantalize somebody

 

 

• burst on something

• burst onto something

: 혜성처럼[불쑥] 나타나다

-to appear somewhere suddenly in a way that attracts a lot of attention

e.g.)

A major new talent has burst onto the literary scene.

               문학계에 대단한 새 인재가 혜성처럼 나타난 것이다.

 

 

• burst onto the scene

1-To emerge or appear suddenly. - 프리

Fig. to appear suddenly in a location. - 프리

e.g.)

As soon as the boys started shoving each other at recess, several teachers burst onto the scene.

When Charles burst onto the scene, no one was prepared for the news he brought. The police suddenly burst onto the scene and arrested everyone in the room.

 

2-To suddenly gain fame, attention, or recognition.

e.g.)

She's been acting for years, but now that she's been nominated for an Academy Award, she's really burst onto the scene.

Those who don’t die roll the dice

It is still unclear whether the appetite for risk is about to rebound. In principle, if you survive a life-threatening disease, you may count yourself as one of the lucky ones and the devil may care. In the years after the Spanish flu a century ago, a hunger for excitement @burst onto the scene in every sphere, from sexual licence to the arts to the craze for speed. This time the new frontiers could range from space travel to genetic engineering, artificial intelligence and enhanced reality. (이코노미스트 - https://www.economist.com/leaders/2021/07/03/the-long-goodbye-to-covid-19)

 

 

• sphere

3-an area of activity, influence or interest; a particular section of society

SYNONYM.  domain

: (활동·영향·관심) 영역[-권]

the political sphere.

                                  정치권

This area was formerly within the sphere of influence of the US.

                                  이 지역이 이전에는 미국의 영향권 내에 있었다.

He and I moved in totally different social spheres.

                                  그와 나는 완전히 다른 사회적 영역으로 들어갔다.

 

 

• funny bone /ˈfʌni bəʊn/

[usually singular] (informal)

-the part of the elbow (= place where the arm bends) containing a very sensitive nerve that is painful if you hit it against something

: 비격식 [주로 단수로] 팔꿈치의 척골의 위쪽(신경이 아주 예민하여 부딪치면 찌릿하게 아픈 부위)

 

 

• collide /kəˈlaɪd/

1-[intransitive] if two people, vehicles, etc. collide, they crash into each other; if a person, vehicle, etc. collides with another, or with something that is not moving, they crash into it

: 자동사 충돌하다, 부딪치다

The car and the van collided head-on in thick fog.

               그 승용차와 밴은 짙은 안개 속에서 정면충돌을 했다.

*collide with something/somebody

The car collided head-on with the van.

               그 승용차는 그 밴과 정면으로 충돌했다.

As he fell, his head collided with the table.

               그는 넘어지면서 머리를 탁자에 부딪쳤다.

Two trains collided head-on.

 

2-[intransitive] (formal) (of people, their opinions, etc.) to disagree strongly

: 자동사 격식 (사람들이나 의견 등이) 충돌하다, 상충하다

e.g.)

*collide (with somebody) (over something)

They regularly collide over policy decisions.

               그들은 정책 결정을 두고 정기적으로 의견 충돌을 일으켰다.

 

 

• waitstaff /ˈweɪtstæf/

[uncountable, plural] (especially North American English)

-the people whose job is to serve customers at their tables in a restaurant, etc.

: U 美 (식당 등에서 손님 시중을 드는) 종업원들[웨이터들]

e.g.)

I always tip the waitstaff.

The waitstaff is/are friendly.

 

 

• medieval /ˌmediˈiːvl/ , /ˌmiːdˈiːvl/

(also mediaeval)

[usually before noun]

-connected with the Middle Ages (about AD 1000 to AD 1450)

: [주로 명사 앞에 씀] 중세의(서기 약 1000년에서 1450년 사이의)

e.g.)

medieval architecture/castles/manuscripts

               중세 건축/성/필사본

the literature of the late medieval period

               중세 후기 문학

 

 

 

 

• hit up

slang.

1-To go to a particular place.

-To pay a casual visit to some place

e.g.)

With the option to paint, play laser tag, or billiards while enjoying great food and drinks, it's no surprise that 70% of consumers prefer to hit up eatertainment venues for group occasions.

                좋은 음식과 음료를 즐기면서 그림을 그리거나 칠하거나, 레이저 태그를 하거나, 당구를 칠 수 있는 선택지가 있다 보니, 소비자의 70%가 단체 모임을 위해 이터테인먼트 장소를 방문하는 것을 선호하는 것은 놀라운 일이 아니랍니다.

Let's hit up the mall—I'm sure we can find a present for her there.

Dude, with the way your wrist is swollen, you should probably hit up Urgent Care.

Time to hit up the grocery store because we are out of just about everything.

I plan to hit up a few clubs while I'm in the city.

 

*출처)

-Farlex Dictionary of Idioms. © 2024 Farlex, Inc, all rights reserved.

-The American Heritage® Dictionary of Phrasal Verbs

 

• group occasion.

: 단체 모임

 

 

• by word of mouth [• word of mouth]

-because people tell each other and not because they read about it

: 사람들의 입에서 입으로[구전으로]

e.g.)

The news spread by word of mouth.

               그 소식은 사람들의 입에서 입으로 전해졌다.

The restaurant does not advertise, but relies on word of mouth for custom.

 

 

• laid-back /ˌleɪd ˈbæk/

(informal)

-calm and relaxed; seeming not to worry about anything

SYNONYM easy-going

: 비격식 느긋한, 태평스러운

e.g.)

a laid-back attitude to life

               삶에 대해 느긋한 태도

She’s very laid-back about her exams.

He loved the laid-back Caribbean lifestyle.

Steve was very laid-back about it all.

 

 

 

 

『Part 1. Understanding the article』

[Q1]

What are some examples of entertainment? Have you ever experienced ‘eatertainment’? Please share your experience.

 

 

[Q2]

Why do people like to enjoy eatertainment, and what are the main factors that make an eatertainment venue successful?

 

 

[Q3]

The article states that 70% of consumers prefer eatertainment venues for group occasions. What factors might contribute to this preference, and how do these venues cater to social dynamics?

(기사에 따르면 70%의 소비자가 단체 모임을 위해 이터테인먼트 장소를 선호한다고 합니다. 이러한 선호도를 형성하는 요인은 무엇이며, 이러한 장소가 사회적 역학을 어떻게 반영하고 있을까요?)

 

<부연 설명>

여기서 “social dynamics” (사회적 역학)은 사람들 간의 상호작용 방식, 그룹 내에서 발생하는 관계 및 행동 패턴을 의미합니다.

이 문장에서 “how do these venues cater to social dynamics?”는 “이러한 장소가 사람들 간의 관계와 상호작용 방식을 어떻게 반영하고 지원하는가?” 라는 의미입니다.

즉, 이터테인먼트 장소가 어떻게 사람들의 모임을 더 원활하고 즐겁게 만들어주는지를 묻고 있습니다.

예를 들면:

• 집단 활동을 촉진: 게임, 공연, 공동 참여형 이벤트를 제공하여 사람들이 자연스럽게 어울릴 수 있도록 함

• 대화와 교류를 활성화: 전통적인 레스토랑보다 더 캐주얼한 분위기를 조성하여 편안한 대화를 유도

• 팀워크와 협력을 강화: 볼링, 보드게임, 가상현실 게임 같은 요소를 통해 그룹 내 협력과 경쟁을 유도

즉, “사회적 역학”이란 단순한 개인 간 대화가 아니라, 그룹이 어떻게 상호작용하고 관계를 형성하는지를 의미하는 개념입니다.

 

 

『Part 2 Diverse Opinions』

[Q1]

 Some people argue that eatertainment venues distract from the quality of food. Do you agree or disagree? Why?

(일부 사람들은 이터테인먼트 장소가 음식의 품질을 흐리게 만든다고 주장합니다. 이에 동의하나요, 아니면 반대하나요? 이유는 무엇인가요?)

 

 

[Q2]

Eatertainment relies on immersive experiences, but some critics argue that it commercializes social interaction. Do you think this is a valid concern, or does eatertainment genuinely enhance social bonding?

(이터테인먼트는 몰입형 경험을 기반으로 하지만, 일부 비판가들은 이것이 사회적 상호작용을 상업화한다고 주장합니다. 이 우려가 타당하다고 생각하나요, 아니면 이터테인먼트가 진정으로 사회적 유대를 강화한다고 보시나요?)

 

 

 

『Part 3. Real-World Application』

[Q1]

If you were to open an eatertainment venue in your city, what kind of entertainment would you include, and why do you think it would be successful?

(당신이 살고 있는 도시에서 이터테인먼트 장소를 열 수 있다면, 어떤 유형의 엔터테인먼트를 추가할 것이며, 그것이 성공할 것이라고 생각하는 이유는 무엇인가요?)

e.g.)

• 반려동물과 함께 하는 파인 다이닝 오마카세

 

 

[Q2]

As technology advances, virtual and augmented reality are becoming more integrated into entertainment and dining. How do you think emerging technologies will shape the future of eatertainment?

(기술이 발전하면서 가상현실(VR)과 증강현실(AR)이 점점 더 엔터테인먼트와 외식 산업에 통합되고 있습니다. 이러한 신기술이 이터테인먼트의 미래를 어떻게 변화시킬 것이라고 생각하나요?)

 

<부연 설명>

가상현실(VR)과 증강현실(AR) 기술은 점차 엔터테인먼트와 외식 산업에 통합되고 있습니다. 예를 들어, Valentino Beauty는 뉴욕에서 새로운 립스틱 출시를 기념하여 스마트 미러를 활용한 팝업 이벤트를 개최하였으며, 이를 통해 방문자들은 디지털로 립스틱을 가상으로 체험할 수 있었습니다. 이러한 접근 방식은 이틀 동안 약 1,500명의 방문자를 끌어들이고 제품 판매를 증가시키는 데 기여했습니다.  이처럼 VR과 AR 기술은 엔터테인먼트와 외식 산업에서 고객 경험을 향상시키는 도구로 활용되고 있습니다.

01-3. (2025-03-15) 성장_What is Eatertainment？_SP_R2.docx

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